Future Shorts uses the "secret cinema" technique to draw in more audience. This process concludes of Future Shorts showing the audience what they won't be expecting. This is successful because it keeps the audience guessing.
Future Shorts is able to break conventions when connecting global audience to the world best film.It's aim is to be able to create a worldwide exchange of the most incredible stories and audiences;with their YouTube channel receiving over a million hits i believe this is possible.
Future Shorts: http://www.futureshorts.com/