For me to get a better understanding about what forms and conventions of short film are.; i had to research more about short films and what it consist of. I came across a company called "Future shorts" one of the largest short film network in the world and their aim is to promote and distribute short films. Future Shorts increases the popularity of short films by holding a festivals in 25 countries showcasing short film from around the world allowing the audience to meet the actors,this gives the viewers a chance to see the reality behind short films. Through this they're able to attract a huge audience and introduce them to the conventions of short films.
Future Shorts uses the "secret cinema" technique to draw in more audience. This process concludes of Future Shorts showing the audience what they won't be expecting. This is successful because it keeps the audience guessing.
Future Shorts is able to break conventions when connecting global audience to the world best film.It's aim is to be able to create a worldwide exchange of the most incredible stories and audiences;with their YouTube channel receiving over a million hits i believe this is possible.
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